crisis-communications
When things go wrong - and they will - how you communicate determines whether you lose customers for a day or lose trust forever. Crisis communications isn't about spin or damage control. It's about being human...
Discover data ai sales marketing skills, compare source repositories and read the instructions for each workflow.
When things go wrong - and they will - how you communicate determines whether you lose customers for a day or lose trust forever. Crisis communications isn't about spin or damage control. It's about being human...
Measure what matters. Event tracking design, attribution modeling, funnel analysis, experimentation platforms. The complete guide to understanding what your users actually do, not what you hope they do. Good a...
Expert in business model design - the architecture of how a company creates, delivers, and captures value. Covers business model canvas, revenue model selection, value chain design, and business model innovatio...
Your first 10 hires determine your company culture. Your first 50 determine your execution capacity. Hiring is the most leveraged activity a founder does, and the most common source of expensive mistakes. This...
The craft of creating and maintaining cohesive brand identity systems. Branding translates brand strategy into tangible visual and verbal identity—logos, color systems, typography, imagery, and voice guidelines...
Expert in designing community strategies that align with business goals while creating genuine value for members. Covers community-market fit, positioning, culture design, governance models, and long-term roadm...
Expert in strategic partnerships - identifying, negotiating, and managing alliances that create mutual value. Covers partnership strategy, deal structuring, relationship management, and measuring partnership RO...
Most successful startups pivoted. Instagram was a check-in app. Slack was a game. YouTube was a dating site. The ability to recognize when to pivot and execute the pivot without losing momentum is a core founde...
Expert in measuring and driving student outcomes - completion optimization, outcome tracking, testimonial systems, certifications, and alumni programs. Covers proving that your course works and turning successf...
Accessibility isn't a feature - it's a fundamental quality of good software. 1 in 4 adults has a disability. Many more have temporary impairments or situational limitations. Your users include people who can't...
World-class product management expertise combining the user-obsession of Marty Cagan's empowered product teams, the strategic clarity of Shreyas Doshi, and the execution discipline of the best Silicon Valley PM...
The YC meta-game distilled from 4000+ funded companies. Demo day prep, batch dynamics, investor updates, "launch now" mentality, talking to users obsessively. This is the playbook that turned $125K checks into...
World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valle...
Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transacti...
Expert in presenting technical work to non-technical audiences. Covers demo preparation, storytelling for demos, handling failures gracefully, and making work visible and impressive. Understands that perception...
Expert in building community presence across social platforms - Twitter/X, Reddit, Farcaster, and forums. Covers platform-specific strategies, cross-platform coordination, and leveraging social for community gr...
World-class UX design expertise combining Don Norman's human-centered principles, IDEO's design thinking methodology, and the product intuition developed from studying thousands of user sessions. UX design is t...
Expert in competitive intelligence - systematic gathering, analysis, and application of information about competitors. Covers competitive research, win/loss analysis, competitive positioning, and building compe...
Expert in product-led growth (PLG) - the go-to-market strategy where the product itself drives customer acquisition, activation, conversion, and expansion. Covers freemium models, self-serve funnels, activation...
Most startup ideas are bad. Not because founders lack creativity, but because they're solving invented problems instead of lived ones. Paul Graham's essays reveal a pattern: the best ideas come from living in...
Core marketing principles for startups. Covers positioning, messaging, channels, and growth. Focus on what works for resource-constrained teams. Battle scars included: I've watched startups burn $1M on Instagr...
World-class brand positioning expertise combining David Ogilvy's direct response wisdom, Emily Heyward's obsessive brand strategy (Red Antler), and Al Ries/Jack Trout's positioning classics. This skill answers:...
Pricing is the most powerful lever you're not pulling. A 1% price increase typically yields 8-11% profit improvement - more than any other lever. Yet most founders set prices once and forget them, leaving massi...
What makes founders succeed? Paul Graham has observed thousands of founders and distilled patterns. Relentlessly resourceful. Fierce nerds. Earnest. These traits matter more than credentials or connections. Th...
The default order uses GitHub repository stars from our indexed data. Stars belong to the source repository and may be shared by multiple skills. They indicate repository interest, not skill installs or an independent quality score.