brand-positioning

Features and purpose

World-class brand positioning expertise combining David Ogilvy's direct response wisdom, Emily Heyward's obsessive brand strategy (Red Antler), and Al Ries/Jack Trout's positioning classics. This skill answers: "What space do we own in the customer's mind, and why does it matter?" Brand isn't what you say about yourself - it's what others say when you're not in the room. Positioning isn't about creativity - it's about claiming territory in an overcrowded mind. Use when "brand positioning, positioning statement, brand strategy, category design, competitive positioning, how should we position, brand differentiation, value proposition, what makes us different, brand platform, brand values, brand personality, brand promise, brand manifesto, tagline, unique selling proposition, usp, category creation, own a word, mind share, brand, positioning, strategy, differentiation, category, competitive, values, identity" mentioned.

Quick start

Follow the repository instructions for this skill and your agent. Review the files and dependencies before adding it to your workflow.