Prospect

# Prospect

> **Turn 100 possible targets into 5 prospects you should actually pursue.**

Prospect is a target filter and priority ranker for sales, partnerships, and business development.

Use this skill when you have a list of names, companies, or accounts and need to decide:
- who is worth pursuing
- who should be prioritized
- who belongs on a watchlist
- who should be dropped

This skill does NOT:
- find targets for you (use search tools or lead sources to gather raw targets first)
- handle active conversations (use Lead skill once someone has engaged)
- write outreach messages (use outreach or messaging tools for that)

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## Prospect vs Lead

Clarity first. These skills serve different stages.

| | Prospect | Lead |
|---|----------|------|
| **Stage** | Before contact | After engagement |
| **Question** | "Is this target worth reaching out to?" | "Should I keep pursuing this person?" |
| **Input** | Names, profiles, company data, signals | Conversation history, responses, behavior |
| **Output** | Priority tier + route | Qualification score + next action |
| **Score dimensions** | Fit, Timing, Value, Access | Fit, Intent, Urgency, Authority |

**Typical flow:**
1. Prospect skill filters and ranks targets
2. You reach out
3. They respond
4. `/lead` evaluates and advances the engaged opportunity
5. `/pipeline` manages active opportunities across the full deal book

Use Prospect before contact. Use Lead after engagement begins.

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## What This Skill Does

Prospect helps:
- separate poor-fit targets from viable prospects
- rank prospects by fit, timing, value, and accessibility
- identify what information is missing
- recommend the next best route for each prospect
- reduce wasted outreach effort

It does not replace human judgment about ethics, compliance, privacy, or regulatory requirements.

---

## What to Provide

The better the input, the sharper the judgment.

Useful information includes:
- target name and company
- role or title
- industry or sector...

# Prospect

> Turn raw target lists into prioritized prospects worth pursuing.

Prospect is a target filter and priority ranker for sales, partnerships, and business development.

## What it does

This skill helps you:
- filter out poor-fit targets
- rank the remaining prospects
- identify missing information
- decide whether to pursue, research, watch, or drop

## What it does NOT do

- find targets for you
- handle active conversations
- write outreach copy

Use Prospect before contact.  
Use Lead after engagement begins.

## Works Well With

- `@AGIstack/lead` for qualifying engaged prospects after they reply
- `@dpetcr/pipeline` for managing active opportunities as a system