hierarchy-of-engagement
A three-level framework to gauge growth quality. Level 1: Core Action completion. Level 2: Retention via accruing benefits and mounting loss. Level 3: Self-perpetuating loops. Don't optimize for MAU—optimize fo...
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A three-level framework to gauge growth quality. Level 1: Core Action completion. Level 2: Retention via accruing benefits and mounting loss. Level 3: Self-perpetuating loops. Don't optimize for MAU—optimize fo...
View yourself as an entity with infinite dimensions rather than a single good/bad identity. Strengths and weaknesses are often the same trait in different contexts. Use during performance reviews or when receiv...
Use when designing AI agents or chatbots, when raw model outputs feel like a black box, or when building natural language interfaces that need structure and trust
Use when building zero-to-one products, when the solution shape is undefined, or when teams are applying growth metrics too early
Use in rapidly evolving industries like AI where 6-month plans become obsolete, when needing to balance direction with agility, or when traditional annual roadmaps fail
A technique to translate harsh internal thoughts into constructive external dialogue. Say the thing you think you cannot say—but detoxify it first. Use when sensing tension or unspoken issues in meetings.
Categorize tasks into Leverage (10x), Neutral (1x), and Overhead (
Use when facing conversion plateaus, expanding to new markets, or when aggregate data fails to reveal growth bottlenecks, to identify high-leverage improvements by focusing on worst-case users
Shift from rigid roles (PM, Designer, Engineer) towards a model where individuals use AI to bridge skill gaps, enabling smaller and flatter teams. Use in early-stage startups or innovation units where speed is...
A hierarchical framework forcing alignment from top down—Mission, Company Strategy, Product Strategy, Roadmap, Goals. Strategy precedes goals; goals measure progress against a strategy.
Use when managing growth experiments, when a product area faces diminishing returns, or when deciding whether to generalize or specialize in career or product strategy
Use before launching products or signing contracts, when needing to combat sunk cost fallacy, or when standard pre-mortems fail to change behavior
Use when designing onboarding flows, writing marketing copy, or creating the first-mile product experience to capture attention from indifferent users
Use for core product areas defining long-term brand value, when A/B tests are fragmenting product vision, or when short-term optimization threatens architectural integrity
Use before starting a company with co-founders, when bringing on a new co-founder, or annually as a relationship health check to prevent the 65% of startup failures caused by co-founder conflict
Deliberately impose artificial constraints and simplification rules to counteract organizational drift toward complexity. Complexity kills companies—fight it with binary rules.
Use when navigating large organizations where official strategy seems doomed but leadership isn't ready to hear it, when dealing with status updates that feel disconnected from reality, or when feeling burned o...
A feedback approach where the manager acts as a curious investigator rather than an authoritarian expert, using observation and questions to help direct reports self-diagnose issues. Use during 1:1s and perform...
Stop optimizing for positive ROI and start focusing on minimizing opportunity cost—choosing the BEST possible use of time, not just a good one. Use during quarterly planning and roadmap prioritization.
Instead of waiting for a post-mortem after failure, imagine the project has already failed spectacularly and work backward to uncover hidden risks. Use before kicking off any major initiative, product launch, o...
In an era where AI lowers the cost of building software, viability is obsolete. The differentiator is joy and emotional connection. Prioritize "Wow" over "Aha"—brand is product interaction.
High-growth careers are J-Curves, not stairs—you jump off a cliff (take risk), struggle for 6-9 months (bottom of J), then shoot up exponentially. Use when deciding between safe promotion vs stretch role.
Use when exhausted by constant striving, when winning no longer brings joy, or when navigating uncertain life transitions where logic fails
Use when defining long-term product strategy, when needing to pivot from horizontal to vertical focus, or when teams struggle with prioritization due to serving too many use cases
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