SEO Fundamentals
Principles for search engine visibility.
1. E-E-A-T Framework
| Principle |
Signals |
| Experience |
First-hand knowledge, real examples |
| Expertise |
Credentials, depth of knowledge |
| Authoritativeness |
Backlinks, mentions, industry recognition |
| Trustworthiness |
HTTPS, transparency, accurate info |
2. Core Web Vitals
| Metric |
Target |
Measures |
| LCP |
< 2.5s |
Loading performance |
| INP |
< 200ms |
Interactivity |
| CLS |
< 0.1 |
Visual stability |
3. Technical SEO Principles
Site Structure
| Element |
Purpose |
| XML sitemap |
Help crawling |
| robots.txt |
Control access |
| Canonical tags |
Prevent duplicates |
| HTTPS |
Security signal |
Performance
| Factor |
Impact |
| Page speed |
Core Web Vital |
| Mobile-friendly |
Ranking factor |
| Clean URLs |
Crawlability |
4. Content SEO Principles
Page Elements
| Element |
Best Practice |
| Title tag |
50-60 chars, keyword front |
| Meta description |
150-160 chars, compelling |
| H1 |
One per page, main keyword |
| H2-H6 |
Logical hierarchy |
| Alt text |
Descriptive, not stuffed |
Content Quality
| Factor |
Importance |
| Depth |
Comprehensive coverage |
| Freshness |
Regular updates |
| Uniqueness |
Original value |
| Readability |
Clear writing |
5. Schema Markup Types
| Type |
Use |
| Article |
Blog posts, news |
| Organization |
Company info |
| Person |
Author profiles |
| FAQPage |
Q&A content |
| Product |
E-commerce |
| Review |
Ratings |
| BreadcrumbList |
Navigation |
6. AI Content Guidelines
What Google Looks For
| ✅ Do |
❌ Don't |
| AI draft + human edit |
Publish raw AI content |
| Add original insights |
Copy without value |
| Expert review |
Skip fact-checking |
| Follow E-E-A-T |
Keyword stuffing |
7. Ranking Factors (Prioritized)
| Priority |
Factor |
| 1 |
Quality, relevant content |
| 2 |
Backlinks from authority sites |
| 3 |
Page experience (Core Web Vitals) |
| 4 |
Mobile optimization |
| 5 |
Technical SEO fundamentals |
8. Measurement
| Metric |
Tool |
| Rankings |
Search Console, Ahrefs |
| Traffic |
Analytics |
| Core Web Vitals |
PageSpeed Insights |
| Indexing |
Search Console |
| Backlinks |
Ahrefs, Semrush |
Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.
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