prfaq

Amazon PRFAQ Writing Skill

Use this skill when creating comprehensive Amazon-style PRFAQ documents for product or service ideas. This follows Amazon's "working backwards" methodology where you write as if the product is already launched and successful.

Template: See docs/templates/prfaq-template.md for the authoritative template structure.

When to Use This Skill

• When formalizing a new product concept for stakeholder review
• When applying Amazon's working backwards methodology to product ideation
• When creating a complete 6-page PRFAQ for leadership review
• When translating a product idea into Amazon's specific document structure

Document Structure Summary

The complete PRFAQ consists of:

Press Release (1-1.5 pages)

• Compelling headline with customer benefit
• Opening paragraph with customer problem and solution
• Body paragraphs on benefits, features, differentiation
• Quotes from company leader, customer, and optionally partner
• Availability and getting started information

FAQ (4.5-5 pages with 20-25 questions)

1. Customer Questions (5-7) - Target audience, problems solved, benefits
2. Product Questions (4-6) - How it works, features, integrations, scale
3. Business Model Questions (3-4) - Revenue, pricing, unit economics, market size
4. Competition Questions (3-4) - Competitors, differentiation, moat
5. Go-to-Market Questions (2-3) - Customer acquisition, launch strategy
6. Roadmap Questions (2-3) - Long-term vision, future features

Quality Standards

• Total length: 2500-3000 words (approximately 6 pages)
• Tense: Present tense throughout - write as if it exists today
• Voice: Customer-obsessed, clear, jargon-free
• Details: Specific metrics, concrete examples
• FAQ Answers: Substantive (2-4 sentences minimum each)

Pre-Writing Checklist

Before writing the PRFAQ, ensure you have:

• Clear understanding of the target customer
• Specific customer problems to solve
• Product concept with key capabilities
• Differentiation from existing solutions
• Pricing strategy or model ideas
• Vision for future evolution

Output Location

PRFAQs should be saved to:

docs/prfaq/[product-name]-prfaq.md