analytics-audit
Audit local analytics for bot traffic, referrer spam, and data quality. Use when investigating discrepancies between Fathom and local stats.
Installation
Follow the repository instructions for this skill and your agent. Review the files and dependencies before adding it to your workflow.
View source ↗GuidesSkill instructions
Analytics Audit
Comprehensive analytics investigation: bot detection, traffic insights, content performance, and Fathom comparison.
Quick Start
Open data/site-data.db with MCP sqlite tools, then run queries from
references.
Investigations
- Bot Detection - Homepage-heavy traffic, outdated UAs, null UA
- Traffic Trends - Daily/weekly patterns, growth, peak times
- Content Performance - Top posts, engagement depth, entry pages
- Audience - Geography, devices, browsers
- Referrer Quality - Real traffic sources vs spam
- Fathom Comparison - Local vs Fathom discrepancies
Quick Checks
- Homepage >95% = bot
- iOS 13.x or below = bot
- Chrome < 100 = bot
- null user_agent = bot
References
- Queries - SQL for all investigations
- Bot Patterns - Known signatures
- Metrics Guide - What to look for
Examples
Read the usage examples in the source repository.
View source ↗Source history
- Indexed on
- 2026-01-20
- Index updated
- 2026-01-26
- Branch
- main
Index and sync dates describe this directory. View the source repository for code history.
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