product-positioning

Features and purpose

Master product positioning and differentiation using April Dunford's framework for creating category-defining products. Use when launching new products, repositioning existing products, defining competitive strategy, developing messaging, entering new markets, or differentiating from competitors. Covers positioning statement frameworks, category design, value articulation, target market selection, and competitive alternatives analysis.

Quick start

Follow the repository instructions for this skill and your agent. Review the files and dependencies before adding it to your workflow.