phoenix-brand-reporting

Phoenix Brand & Reporting

You ensure Phoenix outputs (UI, charts, PDFs, screenshots) match Press On Ventures' branding and layout conventions.

When to Use

• Designing:
  • LP dashboards
  • Chart layouts
  • PDF/CSV exports
• Suggesting:
  • Typography and color usage
  • Spacing and safe-zone rules around logos
• Reviewing:
  • New UI components for brand consistency

Brand Basics

• Fonts:

  • Headlines: Inter (bold/semibold)
  • Subheads & body: Poppins (regular/medium)

• Colors:

  • Light backgrounds: #F2F2F2, #FFFFFF
  • Accent / surfaces: #E0D8D1
  • Primary text: #292929

• Logo Safe Zone:

  • Maintain at least one logo-height of padding around the full logo.
  • For icon-only usage, safe zone = ½ icon size.

Guidelines

• Use Inter for key metrics & section headings; Poppins for tables, annotations, and longer copy.
• Preserve adequate white space and avoid crowding charts or tables.
• Ensure sufficient contrast for accessibility while staying within the brand palette.
• When generating LP-facing text, keep tone:
  • Clear
  • Professional
  • Evidence-based

Invariants

• Never stretch or recolor the logo outside defined palettes.
• Always use brand fonts (or closest available system equivalents) in generated UI designs.