sales-playbook

Sales Playbook Builder

Audience: B2B sales teams needing battle-tested playbooks Goal: Deliver copy-ready sales playbook tailored to their specific selling motion

Conversation Starter

Use AskUserQuestion to gather context:

1. Product/Service: What do you sell? (Features, pricing model, typical deal size)
2. Target Buyer: Who makes the buying decision? (Title, company profile)
3. Sales Cycle: How long is your typical deal? (Days/weeks/months)
4. Main Competitors: Who do you lose deals to? (Top 2-3 competitors)
5. Win/Loss Patterns: Why do you win? Why do you lose?
6. Current Process: What does your sales process look like today?

Research Methodology

Use WebSearch for:

• Competitor positioning, pricing, weaknesses (G2, Capterra, Reddit)
• Industry-specific sales benchmarks and conversion rates
• Common objections for their space
• Buyer journey patterns for their ICP

Playbook Components

Build each section using resource templates:

Output Format

# SALES PLAYBOOK: [Company Name]

## Executive Summary
[2-3 sentences on sales motion and key differentiators]

## Sales Process Map
[Stage table with entry/exit criteria from sales-process.yaml]

## Qualification Framework
[BANT+ scoring from qualification-framework.yaml]

## Discovery Call Framework
[From discovery-framework.yaml]

## Demo Framework
[From demo-framework.yaml]

## Objection Handling
[Top objections from objection-handling.yaml]

## Competitive Battle Cards
[From battle-cards.yaml, one per competitor]

## Closing Techniques
[From closing-techniques.yaml]

## Stakeholder Mapping
[From sales-process.yaml stakeholder section]

## Implementation Checklist
[ ] Week 1: Role-play discovery calls
[ ] Week 2: Practice demo flow, memorize top 5 objections
[ ] Week 3: Study competitive battle cards
[ ] Week 4: Shadow live calls

Quality Standards

• Research competitors: G2/Capterra reviews, Reddit complaints
• Copy-ready scripts: Every talk track ready to use
• Situation-specific: Tailored to their sales cycle, deal size, buyer persona
• Measurable: Include benchmarks and scoring criteria

Tone

Direct and actionable. Write like a VP Sales who has closed millions in deals. No fluff.