competitive-positioning
Build competitive positioning with positioning canvas, competitive wedge statements, and differentiation strategy.
Installation
Follow the repository instructions for this skill and your agent. Review the files and dependencies before adding it to your workflow.
View source ↗GuidesSkill instructions
Competitive Positioning
Frameworks for positioning against competitors and defining your unique value.
Research Sources
Use WebSearch to gather:
- G2, Capterra, TrustRadius reviews
- Competitor websites and pricing pages
- Reddit discussions about alternatives
- LinkedIn posts from competitor employees
- Job postings (reveal strategy and priorities)
Positioning Canvas
| Element | Description | Example |
|---|---|---|
| Category | Market you play in | "Sales automation platform" |
| Target | Who this is for | "B2B SaaS companies 10-100 employees" |
| Problem | Pain you solve | "Manual follow-ups waste 10+ hours/week" |
| Solution | How you solve it | "AI-powered sequence automation" |
| Differentiator | Why you over alternatives | "2-minute setup vs 2-week implementation" |
| Proof | Evidence to believe | "500+ companies, 3x reply rates" |
Competitive Wedge Statement
For [ICP] who [pain point], [Product] is a [category] that [key benefit]. Unlike [competitor], we [differentiator].
Example:
For B2B startups who struggle with manual outreach, Acme is a sales automation platform that 3x reply rates. Unlike Outreach.io, we require zero implementation time.
Differentiation Strategies
| Strategy | When to Use | Example |
|---|---|---|
| Feature | Unique capability | "Only solution with X" |
| Speed | Faster time-to-value | "Live in 5 minutes" |
| Price | Cost advantage | "1/10th the price" |
| Focus | Niche specialization | "Built for [specific use case]" |
| Experience | Better UX | "No training required" |
| Support | Service advantage | "24/7 white-glove support" |
| Integration | Ecosystem fit | "Native integration with [tool]" |
Competitive Analysis Matrix
| Competitor | Positioning | Strengths | Weaknesses | Your Edge |
|---|---|---|---|---|
| [Name] | [How they position] | [2-3 points] | [2-3 points] | [How you win] |
Battle Card Template
Competitor: [Name]
When We Win:
- [Scenario 1]
- [Scenario 2]
When We Lose:
- [Scenario 1]
- [Scenario 2]
Key Objections:
- "[Objection]" → [Response]
- "[Objection]" → [Response]
Landmines to Set:
- "Ask them about [limitation]"
- "Have them show you [feature]"
Traps to Avoid:
- "[Feature] comparison" - they win here
Kill Phrases:
- "[Statement that neutralizes them]"
Positioning by Stage
| Stage | Position As |
|---|---|
| Early | "The [adjective] alternative to [category leader]" |
| Growing | "[Category] for [specific segment]" |
| Scaling | "The [category] platform" |
| Leader | "The standard for [outcome]" |
Examples
Read the usage examples in the source repository.
View source ↗Source history
- Indexed on
- 2026-01-20
- Index updated
- 2026-02-04
- Branch
- main
Index and sync dates describe this directory. View the source repository for code history.
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