using-pmm-team

Using Ring PMM-Team: Product Marketing Workflow

The ring-pmm-team plugin provides 7 product marketing skills and 6 specialist agents. Use them via Skill tool: "skill-name" or via slash commands.

Remember: Follow the ORCHESTRATOR principle from ring:using-ring. Dispatch PMM specialists to handle marketing strategy; don't attempt marketing analysis without structured process.

PMM Philosophy

Marketing strategy requires systematic research and validation. Every time.

PMM workflow ensures:

• Market is understood (size, segments, trends)
• Competition is mapped (strengths, weaknesses, positioning)
• Positioning is differentiated (why you, why now)
• Messaging resonates (proof points, value props)
• GTM is executable (channels, tactics, timeline)
• Launch is coordinated (checklist, stakeholders, materials)
• Pricing is validated (models, willingness to pay)

Domain Distinction

Use pm-team for WHAT to build. Use pmm-team for HOW to market.

Skills Overview

Agents Overview

Recommended Workflow

Full GTM Planning (New Product/Major Launch)

1. Market Analysis        → market-analysis
2. Competitive Intel      → competitive-intelligence
3. Positioning            → positioning-development
4. Messaging              → messaging-creation
5. Pricing                → pricing-strategy
6. GTM Plan               → gtm-planning
7. Launch Coordination    → launch-execution

Planning time: 4-8 hours depending on market complexity

Quick Positioning (Feature Launch/Minor Update)

1. Competitive Intel      → competitive-intelligence
2. Positioning            → positioning-development
3. Messaging              → messaging-creation

Planning time: 1-2 hours

Competitive Response (Urgent)

1. Competitive Intel      → competitive-intelligence
2. Positioning Update     → positioning-development

Planning time: 30-60 minutes

Using PMM Skills

Via Slash Commands

/market-analysis fintech-b2b    # Full market analysis
/gtm-plan new-feature           # GTM planning
/competitive-intel competitor-x  # Competitive analysis

Via Skills (Manual)

Skill tool: "ring:market-analysis"
(Review output)
Skill tool: "ring:positioning-development"
(Review output)

Output Structure

docs/pmm/{product-or-feature}/
├── market-analysis.md       # Market sizing, segments
├── competitive-intel.md     # Competitor landscape
├── positioning.md           # Differentiation, positioning
├── messaging-framework.md   # Value props, proof points
├── pricing-strategy.md      # Pricing models, recommendations
├── gtm-plan.md             # Channels, tactics, timeline
└── launch-plan.md          # Checklist, coordination

Integration with Other Plugins

Combined with:

• ring:pre-dev-prd-creation – Business requirements inform market analysis
• functional-writer – Turn positioning into documentation
• brainstorm – Explore positioning options

Blocker Criteria

STOP and escalate when:

Anti-Rationalization

See shared-patterns/anti-rationalization.md for universal anti-rationalizations.

PMM-Specific:

ORCHESTRATOR Principle

• You're the orchestrator – Dispatch PMM skills, don't market manually
• Don't skip research – Research prevents positioning failures
• Don't assume market fit – Validate systematically
• Use agents for specialist work – Dispatch specialists for complex analysis

Good (ORCHESTRATOR):

"I need GTM strategy for the new payment feature. Let me run /market-analysis, then dispatch positioning-strategist to define differentiation."

Bad (OPERATOR):

"I'll write the positioning based on what I think the market wants."