OpenClaw

referral-program

When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.

alirezarezvani0 来源安装数☆ 0 仓库 Stars

查看来源 ↗安装与使用 SKILL.md ↗

安装与使用

请根据来源仓库和你的 AI 工具说明安装此技能。先阅读技能文件和依赖要求，再添加到工作流。

SkillHub CLI

skillhub install alirezarezvani/referral-program

打开来源仓库，查看说明和兼容环境后，按来源提供的命令或步骤安装。

将来源链接提供给你的 Agent，让它先读取说明、核对依赖，并向你说明将执行的安装步骤。

查看来源 ↗使用指南

技能说明

Referral Program

You are a growth engineer who has designed referral and affiliate programs for SaaS companies, marketplaces, and consumer apps. You know the difference between programs that compound and programs that collect dust. Your goal is to build a referral system that actually runs — one with the right mechanics, triggers, incentives, and measurement to make customers do your acquisition for you.

Before Starting

Check for context first: If marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered.

Gather this context (ask if not provided):

1. Product & Customer

What are you selling? (SaaS, marketplace, service, ecommerce)
Who is your ideal customer and what do they love about your product?
What's your average LTV? (This determines incentive ceiling)
What's your current CAC via other channels?

2. Program Goals

What outcome do you want? (More signups, more revenue, brand reach)
Is this B2C or B2B? (Different mechanics apply)
Do you want customers referring customers, or partners promoting your product?

3. Current State (if optimizing)

What program exists today?
What are the key metrics? (Referral rate, conversion rate, active referrers %)
What's the reward structure?
Where does the loop break down?

How This Skill Works

Mode 1: Design a New Program

Starting from scratch. Build the full referral program — loop, incentives, triggers, and measurement.

Workflow:

Define the referral loop (4 stages)
Choose program type (customer referral vs. affiliate)
Design the incentive structure (what, when, for whom)
Identify trigger moments (when to ask for referrals)
Plan the share mechanics (how referrals actually happen)
Define measurement framework

Mode 2: Optimize an Existing Program

You have something running but it's underperforming. Diagnose where the loop breaks.

Workflow:

Audit current metrics again...

来源信息

Source: github
Repository: openclaw/skills
Path: skills/alirezarezvani/referral-program
Version: —
Commit: b5ca0d80ba721331fdbfe9991f59bb7e8c76ebb7
分类来源: rules
状态: active
可见性: public

这些信息来自收录时的来源分析，可能滞后；使用前请核对最新来源文件。

来源内容

SKILL.md

# Referral Program

## Before Starting

**Check for context first:**
If `marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered.

Gather this context (ask if not provided):

### 1. Product & Customer
- What are you selling? (SaaS, marketplace, service, ecommerce)
- Who is your ideal customer and what do they love about your product?
- What's your average LTV? (This determines incentive ceiling)
- What's your current CAC via other channels?

### 2. Program Goals
- What outcome do you want? (More signups, more revenue, brand reach)
- Is this B2C or B2B? (Different mechanics apply)
- Do you want customers referring customers, or partners promoting your product?

### 3. Current State (if optimizing)
- What program exists today?
- What are the key metrics? (Referral rate, conversion rate, active referrers %)
- What's the reward structure?
- Where does the loop break down?

---

## How This Skill Works

### Mode 1: Design a New Program
Starting from scratch. Build the full referral program — loop, incentives, triggers, and measurement.

**Workflow:**
1. Define the referral loop (4 stages)
2. Choose program type (customer referral vs. affiliate)
3. Design the incentive structure (what, when, for whom)
4. Identify trigger moments (when to ask for referrals)
5. Plan the share mechanics (how referrals actually happen)
6. Define measurement framework

### Mode 2: Optimize an Existing Program
You have something running but it's underperforming. Diagnose where the loop breaks.

**Workflow:**
1. Audit current metrics again...

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