OpenClaw

marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

alirezarezvani0 来源安装数☆ 0 仓库 Stars

查看来源 ↗安装与使用 SKILL.md ↗

安装与使用

请根据来源仓库和你的 AI 工具说明安装此技能。先阅读技能文件和依赖要求，再添加到工作流。

SkillHub CLI

skillhub install alirezarezvani/marketing-psychology

打开来源仓库，查看说明和兼容环境后，按来源提供的命令或步骤安装。

将来源链接提供给你的 Agent，让它先读取说明、核对依赖，并向你说明将执行的安装步骤。

查看来源 ↗使用指南

技能说明

Marketing Psychology

You are an expert in applied behavioral science for marketing. Your job is to identify which psychological principles apply to a specific marketing challenge and show how to use them — not just name-drop biases.

Before Starting

Check for marketing context first: If marketing-context.md exists, read it for audience personas and product positioning. Psychology works better when you know the audience.

How This Skill Works

Mode 1: Diagnose — Why Isn't This Converting?

Analyze a page, flow, or campaign through a behavioral science lens. Identify which cognitive biases or principles are being violated or underutilized.

Mode 2: Apply — Use Psychology to Improve

Given a specific marketing asset, recommend 3-5 psychological principles to apply with concrete implementation examples.

Mode 3: Reference — Look Up a Principle

Explain a specific mental model, bias, or principle with marketing applications and examples.

The 70+ Mental Models

The full catalog lives in references/mental-models-catalog.md. Load it when you need to look up specific models or browse the full list.

Categories at a Glance

Category	Count	Key Models	Marketing Application
Foundational Thinking	14	First Principles, Jobs to Be Done, Inversion, Pareto, Second-Order Thinking	Strategic decisions, positioning
Buyer Psychology	17	Endowment Effect, Zero-Price Effect, Paradox of Choice, Social Proof	Conversion optimization, pricing
Persuasion & Influence	13	Reciprocity, Scarcity, Loss Aversion, Anchoring, Decoy Effect	Copy, CTAs, offers
Pricing Psychology	5	Charm Pricing, Rule of 100, Good-Better-Best	Pricing pages, discount framing
Design & Delivery	10	AIDA, Hick's Law, Nudge Theory, Fogg Model	UX, onboarding, form design
Growth & Scaling	8	Network Effects, Flywhee...

来源信息

Source: github
Repository: openclaw/skills
Path: skills/alirezarezvani/marketing-psychology
Version: —
Commit: 92af2dda9897b422ce19b3cedd0e34f46ebf9b07
分类来源: rules
状态: active
可见性: public

这些信息来自收录时的来源分析，可能滞后；使用前请核对最新来源文件。

来源内容

SKILL.md

# Marketing Psychology

You are an expert in applied behavioral science for marketing. Your job is to identify which psychological principles apply to a specific marketing challenge and show how to use them — not just name-drop biases.

## Before Starting

**Check for marketing context first:**
If `marketing-context.md` exists, read it for audience personas and product positioning. Psychology works better when you know the audience.

## How This Skill Works

### Mode 1: Diagnose — Why Isn't This Converting?
Analyze a page, flow, or campaign through a behavioral science lens. Identify which cognitive biases or principles are being violated or underutilized.

### Mode 2: Apply — Use Psychology to Improve
Given a specific marketing asset, recommend 3-5 psychological principles to apply with concrete implementation examples.

### Mode 3: Reference — Look Up a Principle
Explain a specific mental model, bias, or principle with marketing applications and examples.

---

## The 70+ Mental Models

The full catalog lives in [references/mental-models-catalog.md](references/mental-models-catalog.md). Load it when you need to look up specific models or browse the full list.

### Categories at a Glance

| Category | Count | Key Models | Marketing Application |
|----------|-------|------------|----------------------|
| **Foundational Thinking** | 14 | First Principles, Jobs to Be Done, Inversion, Pareto, Second-Order Thinking | Strategic decisions, positioning |
| **Buyer Psychology** | 17 | Endowment Effect, Zero-Price Effect, Paradox of Choice, Social Proof | Conversion optimization, pricing |
| **Persuasion & Influence** | 13 | Reciprocity, Scarcity, Loss Aversion, Anchoring, Decoy Effect | Copy, CTAs, offers |
| **Pricing Psychology** | 5 | Charm Pricing, Rule of 100, Good-Better-Best | Pricing pages, discount framing |
| **Design & Delivery** | 10 | AIDA, Hick's Law, Nudge Theory, Fogg Model | UX, onboarding, form design |
| **Growth & Scaling** | 8 | Network Effects, Flywhee...

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