review-management

Review Management

Frameworks for building review presence that influences AI recommendations.

Target Metrics

Platform Priority

B2B Software

1. G2 (highest AI weight)
2. Capterra
3. TrustRadius
4. Gartner Peer Insights

B2C / E-commerce

1. Google Business Profile
2. TrustPilot
3. Yelp
4. Amazon (if applicable)

Local Businesses

1. Google Business Profile
2. Yelp
3. Industry-specific directories
4. Facebook

Feature-Rich Reviews

AI heavily weights UGC that teaches WHAT products do.

Review Prompts That Work

Strong vs Weak Reviews

Review Request Strategy

Timing

Request Template

Hi [Name],

Congrats on [specific achievement with product]!

Would you share your experience on [Platform]? Specifically:
- What problem did [Product] solve for you?
- Which feature has been most valuable?
- What results have you seen?

Here's the direct link: [URL]

Takes 3 minutes and helps teams like yours find us.

Thanks,
[Your name]

Response Strategy

Positive Reviews

• Thank specifically for details mentioned
• Reinforce key triplets naturally
• Mention upcoming features if relevant

Negative Reviews

• Respond within 24 hours
• Acknowledge the issue
• Offer resolution path
• Follow up after resolution

Response Template (Negative)

Hi [Name],

Thank you for sharing this feedback. I'm sorry [specific issue]
impacted your experience.

[Specific action taken or offered]

If you'd like to discuss further, please reach out to [contact].
We're committed to [relevant triplet about quality/service].

[Name], [Title]

Score Recovery

If score is below 3.5:

1. Analyze - Identify themes in negative reviews
2. Fix - Address root causes
3. Reach out - Contact unhappy reviewers with fixes
4. Request updates - Ask for updated reviews
5. Dilute - Actively request from happy customers

AI Citation Impact

Reviews teach AI about your product. Volume + quality = citation likelihood.