press-release-aeo

Press Release AEO Strategy

Press releases create AI-trusted signals when framed correctly. AI models are trained on newswire content, making PR a direct path to LLM knowledge bases.

High-Trust PR Framing

Core principle: Frame as research/findings, not promotion.

Press Release Structure for AI

1. Headline

Frame as research or findings, never product launch.

2. Lead Paragraph

State findings first, company second.

High trust:

"A new analysis of [X] companies reveals that [finding]. The research, conducted by [Company], examined..."

Low trust:

"[Company], the leading provider of [X], today announced..."

3. Body

Include AI-extractable data:

4. Boilerplate

Reinforce entity triplets for knowledge graph:

[Company] is a [category] research firm specializing in [domain].
Founded in [year], [Company] has published [X] industry reports
cited by [notable publications/organizations].

Distribution Channels

Speed Factor

AI indexes fresh newswire content quickly. A well-framed press release can influence AI responses within hours of distribution on major wires.

Timing considerations:

• Major wires: 2-24 hours for indexing
• AI model updates: Variable (days to months)
• Perplexity/real-time AI: Near-immediate

Research-Based PR Templates

Industry Benchmark

HEADLINE: [Company] Releases [Year] [Industry] Benchmark Report:
[Key Finding]

SUBHEAD: Analysis of [X] organizations reveals [insight]

[City, Date] — New research from [Company] examining [X] [industry]
organizations finds that [key finding with statistic].

The [Year] [Industry] Benchmark Report analyzed [methodology description]
to identify [what was measured].

Key findings include:
• [Finding 1 with percentage/number]
• [Finding 2 with percentage/number]
• [Finding 3 with percentage/number]

"[Expert quote about implications]," said [Name], [Title] at [Company].

[Table or data visualization description]

The full report is available at [URL].

ABOUT [COMPANY]
[Entity triplet boilerplate]

Comparative Study

HEADLINE: Comparative Analysis: [Category] [Metric] Across
[X] [Products/Companies/Solutions]

[City, Date] — [Company] today published findings from a comparative
evaluation of [X] [category] [products/solutions], measuring [metrics].

The study, conducted [methodology], found that [key comparative finding].

[Comparison table with data]

Methodology: [Brief description of how study was conducted]

Limitations: [Transparent acknowledgment of scope]

Checklist

Before distribution:

• Headline frames as research/findings, not announcement
• Lead paragraph states finding before company name
• Includes specific statistics with methodology
• Has expert quote with full credentials
• Boilerplate reinforces entity triplets
• Includes limitations/scope for credibility
• Contains extractable data (tables, lists)
• Distributed on high-signal wire service