bofu-keywords

Bottom-of-Funnel Keyword Finder

Find high-intent keywords that indicate someone is ready to buy, sign up, or convert.

What Are BOFU Keywords?

Bottom-of-funnel keywords signal purchase intent:

• Transactional: "buy", "pricing", "discount", "coupon"
• Comparative: "vs", "alternative to", "compared to"
• Evaluative: "review", "pros and cons", "is it worth it"
• Solution-specific: "best [category] for [use case]"

Required Input

Ask the user for:

1. Product/Service name
2. Product category (e.g., "project management software", "email marketing tool")
3. Known competitors (optional but helpful)
4. Target use cases (what problems does it solve?)

Research Process

Step 1: Generate Keyword Patterns

Apply these BOFU patterns to the product:

Transactional Intent:

• [product] pricing
• [product] plans
• [product] free trial
• [product] discount
• [product] coupon code
• buy [product]
• [product] subscription

Comparative Intent:

• [product] vs [competitor]
• [product] alternative
• [product] competitors
• best [category] tools
• [product] compared to [competitor]
• switch from [competitor] to [product]

Evaluative Intent:

• [product] review
• [product] reviews [year]
• is [product] worth it
• [product] pros and cons
• [product] honest review
• [product] for [use case]

Problem-Solution Intent:

• best [category] for [use case]
• [category] for small business
• [category] for startups
• [category] for enterprise
• how to [solve problem] with [product]

Step 2: Use Perplexity for Validation

Use Perplexity MCP to research:

1. Which competitors are commonly compared
2. What questions people ask before buying
3. Common objections and concerns
4. Popular use cases and niches

Example Perplexity query:

What are the most common questions people ask before buying [product category] software? What comparisons do they search for?

Step 3: Categorize by Intent Level

Output Format

## BOFU Keywords for [Product]

### Highest Intent (Ready to Buy)
| Keyword | Search Intent | Content Type |
|---------|---------------|--------------|
| [product] pricing | Transactional | Pricing page |
| [product] free trial | Transactional | Trial signup |
| [product] discount | Transactional | Promo page |

### High Intent (Comparing Options)
| Keyword | Search Intent | Content Type |
|---------|---------------|--------------|
| [product] vs [competitor] | Comparative | Comparison page |
| [product] alternative | Comparative | Comparison page |
| [product] review | Evaluative | Review/landing page |

### Medium Intent (Evaluating Category)
| Keyword | Search Intent | Content Type |
|---------|---------------|--------------|
| best [category] for [use case] | Solution | Listicle/guide |
| [category] comparison | Comparative | Comparison guide |

### Keyword Clusters for Content Strategy

**Cluster 1: Pricing & Plans**
- [keyword list]
- Recommended content: Transparent pricing page with FAQ

**Cluster 2: Competitor Comparisons**
- [keyword list]
- Recommended content: Individual vs pages for each competitor

**Cluster 3: Reviews & Social Proof**
- [keyword list]
- Recommended content: Customer stories, case studies

### Quick Wins
Keywords with high intent but likely low competition:
1. [keyword] - [reason it's a quick win]
2. [keyword] - [reason]
3. [keyword] - [reason]

### Content Recommendations
For each cluster, suggest specific pages to create.

What This Skill Does NOT Do

• Provide search volume data (use Ahrefs/SEMrush for that)
• Guarantee rankings
• Replace keyword research tools
• Do competitor keyword gap analysis

When to Use This vs. Other Skills