persona

Amazon Persona Writing Skill

Use this skill when creating comprehensive Amazon-style persona documents that guide product, engineering, marketing, and sales decisions. These personas embody Amazon's working backwards principles and customer obsession.

Template: See docs/templates/persona-template.md for the authoritative template structure.

When to Use This Skill

• When defining target customer segments for new products
• When creating persona documentation for stakeholder alignment
• When converting customer research into actionable personas
• When preparing customer-focused documentation for leadership review

Document Structure Summary

Create a 1,000-1,500 word document with all 17 sections in order:

1. Metadata (YAML header) - ID, name, type, segment, market, geo
2. Snapshot (table) - Role, seniority, company details, influence
3. Customer Goals & Success Metrics - Primary/secondary goals, KPIs
4. Jobs-to-Be-Done (3-5 JTBD statements in When/I want/So I can format)
5. Pain Points & Triggers - Ranked pain points, triggering events
6. Behaviors & Habits - Research channels, info sources, collaborators
7. Decision Criteria & Objections - Must-haves, evaluation rubric, objections
8. Buying Committee/Influence Map - DMU roles and concerns
9. Journey Map (compact) - Awareness through advocacy stages
10. Messaging Guide - Value prop, proof points, do/don't words, elevator pitch
11. Channel Strategy - Primary channels, content types, effectiveness
12. Product Fit & Gaps - Strengths and weaknesses for this persona
13. KPIs & Leading Signals - Fit indicators, tracking metrics
14. Competitive Posture - Alternatives, how we win
15. Evidence & Confidence - Data sources, quotes, confidence rating
16. Anti-Persona - Who this is NOT for
17. Open Questions & Research Plan - Unknowns, next research steps

Writing Style

Quality Checklist

• All 17 sections present in order
• YAML metadata complete
• JTBD in proper format (When/I want/So I can)
• Pain points ranked by severity
• Assumptions explicitly marked
• Evidence sources cited
• Anti-persona defined
• 1,000-1,500 words

Output Location

docs/personas/[persona-name].md