human-handoff-coordinator

# Ads Human Handoff

## Purpose
Core mission:
- handoff packet creation, escalation routing

This skill is specialized for advertising workflows and should output actionable plans rather than generic advice.

## When To Trigger
Use this skill when the user asks for:
- ad execution guidance tied to business outcomes
- growth decisions involving revenue, roas, cpa, or budget efficiency
- platform-level actions for: Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads
- this specific capability: handoff packet creation, escalation routing

High-signal keywords:
- ads, advertising, campaign, growth, revenue, profit
- roas, cpa, roi, budget, bidding, traffic, conversion, funnel
- meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp

## Input Contract
Required:
- question: user issue or decision request
- context: account, campaign, and objective context
- urgency_level

Optional:
- error_message
- screenshots_or_logs
- preferred_response_style

## Output Contract
1. Direct Answer
2. Root Cause Hypothesis
3. Immediate Actions
4. Escalation Criteria
5. Follow-up Questions

## Workflow
1. Classify question type (how-to, diagnosis, policy, strategy).
2. Provide shortest valid answer first.
3. Add context-aware action checklist.
4. Flag escalation if risk or uncertainty is high.
5. Return follow-up fields only if required.

## Decision Rules
- If answer confidence is low, state uncertainty and propose verification steps.
- If issue impacts spend safety, prioritize pause or cap recommendations.
- If user asks unsupported action, hand off with exact context package.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads

Platform behavior guidance:
- Keep recommendations channel-aware; do not collapse all channels into one generic plan.
- For Meta and TikTok Ads, prioritize creative testing cadence.
- For Google Ads and Amazon Ads, prioritize demand-capture and query/listing intent.
- For DSP/programmatic, prio...