linkedin-post-engine

`READ BEFORE USE`
# [HOW TO USE THIS SKILL EFFECTIVELY](https://www.linkedin.com/)
`READ BEFORE USE`

# LinkedIn Post Engine

## Overview

This skill helps you create strong LinkedIn posts that feel human, useful, and credible.

It combines:
- proven hook frameworks,
- clear narrative structures,
- proof-first writing,
- and practical CTA design.

**Keywords**: linkedin, thought leadership, personal brand, founder posts, b2b content, storytelling, case study, hooks, engagement, authority

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## Process Workflow

### Phase 1: Audience + Positioning (CRITICAL)

Before writing, define:

1. **Audience** — Who is this for? (founders, recruiters, engineers, operators, marketers, sales leaders, etc.)
2. **Goal** — Reach, authority, leads, hiring, trust, replies, profile visits?
3. **Core insight** — What is the one thing worth remembering?
4. **Proof** — What makes this believable (numbers, before/after, constraints, mistakes, outcomes)?

If proof is missing, use placeholders like `[X%]`, `[Y hours]` and request exact values.

### Phase 2: Structure + Hook Selection

Choose a format first, then write:
- Story
- Framework
- Contrarian
- Case study
- Teardown
- Build-in-public

Then select 2-3 hooks and finalize one.

### Phase 3: Draft + Polish

- Keep paragraphs short (1-2 lines)
- Front-load specifics
- Remove generic filler
- End with one clear CTA
- Add 3-6 hashtags max

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## LinkedIn Feed Dynamics (Practical)

What usually performs best:

1. **Strong first two lines** (stops the scroll)
2. **Specificity** (numbers > adjectives)
3. **Credible vulnerability** (mistakes + lessons)
4. **Clear structure** (easy to skim on mobile)
5. **Conversation CTA** (quality comments over empty likes)

Avoid:
- Buzzword soup
- Generic motivation posts
- Overlong hashtag blocks
- Fake certainty without evidence

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## Hook Formulas (Most Important)

### The Contrarian Hook
- “Most people do [X]. That’s exactly why they stay stuck.”
- “Unpopular opinion: [industry belief] is outdat...