intl-expansion

# International Expansion

Frameworks for expanding into new markets: selection, entry, localization, and execution.

## Keywords
international expansion, market entry, localization, go-to-market, GTM, regional strategy, international markets, market selection, cross-border, global expansion

## Quick Start

**Decision sequence:** Market selection → Entry mode → Regulatory assessment → Localization plan → GTM strategy → Team structure → Launch.

## Market Selection Framework

### Scoring Matrix
| Factor | Weight | How to Assess |
|--------|--------|---------------|
| Market size (addressable) | 25% | TAM in target segment, willingness to pay |
| Competitive intensity | 20% | Incumbent strength, market gaps |
| Regulatory complexity | 20% | Barriers to entry, compliance cost, timeline |
| Cultural distance | 15% | Language, business practices, buying behavior |
| Existing traction | 10% | Inbound demand, existing customers, partnerships |
| Operational complexity | 10% | Time zones, infrastructure, payment systems |

### Entry Modes
| Mode | Investment | Control | Risk | Best For |
|------|-----------|---------|------|----------|
| **Export** (sell remotely) | Low | Low | Low | Testing demand |
| **Partnership** (reseller/distributor) | Medium | Medium | Medium | Markets with strong local requirements |
| **Local team** (hire in-market) | High | High | High | Strategic markets with proven demand |
| **Entity** (full subsidiary) | Very high | Full | High | Major markets, regulatory requirement |
| **Acquisition** | Highest | Full | Highest | Fast market entry with existing base |

**Default path:** Export → Partnership → Local team → Entity (graduate as revenue justifies).

## Localization Checklist

### Product
- [ ] Language (UI, documentation, support content)
- [ ] Currency and pricing (local pricing, not just conversion)
- [ ] Payment methods (varies wildly by market)
- [ ] Date/time/number formats
- [ ] Legal requirements (data residency, privacy)
- [ ] Cultural...