internal-narrative

# Internal Narrative Builder

One company. Many audiences. Same truth — different lenses. Narrative inconsistency is trust erosion. This skill builds and maintains coherent communication across every stakeholder group.

## Keywords
narrative, company story, internal communication, investor update, all-hands, board communication, crisis communication, messaging, storytelling, narrative consistency, audience translation, founder narrative, employee communication, candidate narrative, partner communication

## Core Principle

**The same fact lands differently depending on who hears it and what they need.**

"We're shifting resources from Product A to Product B" means:
- To employees: "Is my job safe? Why are we abandoning what I built?"
- To investors: "Smart capital allocation — they're doubling down on the winner"
- To customers of Product A: "Are they abandoning us?"
- To candidates: "Exciting new focus — are they decisive?"

Same fact. Four different narratives needed. The skill is maintaining truth while serving each audience's actual question.

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## Framework

### Step 1: Build the Core Narrative

One paragraph that every other communication derives from. This is the source of truth.

**Core narrative template:**
> [Company name] exists to [mission — present tense, specific]. We're building [what you're building] because [the problem you're solving]. Our approach is [your unique way of doing this]. We're at [honest description of current state] and heading toward [where you're going in concrete terms].

**Good core narrative (example):**
> Acme Health exists to reduce preventable falls in elderly care using smartphone-based mobility analysis. We're building an AI diagnostic tool for care teams because current fall risk assessments are subjective, infrequent, and often wrong. Our approach — using the phone's camera during a 10-second walking test — means no new hardware, no specialist required. We have 80 care facilities in DACH paying us €800K ARR, and we're h...